World Surf League
SPORTS TEAM IDENTITY | EVENT IDENTITY | FAN INTERACTIONS
Speed, Power, Flow
Competition surfing is unlike most sports. The WSL is subjective, all scores are based on the judge's criteria. Judges are looking for commitment and degree of difficulty, innovative and progressive maneuvers, combination and variety of maneuvers. As well as speed, power and flow. using these keywords I based all of my sketches and designs and carried these ideas through the rest of my assets.
Process
Jeep Leader Jersey for Surf Ranch Pro, Pipe Masters, and Jay Bay Open
Competitor Jersey Color Options
Event Posters
Fan Apparel
Enviromental Designs